Invest In Digital Assets

July 6, 2020
James Oliver
@james_spencer_oliver

A digital asset is an online item of value that generates money. Examples include websites, social profiles, photos, videos, songs. Digital assets are not tangible, meaning they have no physical presence.


Most people are brainwashed to invest in physical assets like property because everyone tells you should. 


However, a lot of people, especially millennials, understand the internet is a better area to invest. 


People spend money online instead of in stores, some of the main reasons are:


This article isn't about the benefits of buying online you already know them. What I'm going to go over is how you can create your own digital assets and show you some examples of assets I have made.


Why invest in digital assets over property

Online is still an untapped market compared to property. This is because of a higher bar of entry. Everyone knows you can get a mortgage and get a house with a digital asset; it's a bit different with more variables being a factor.


People who tend to be older aren't as computer savvy, and the same goes big investors and stakeholders. Which is true you need to have some degree of knowing what you are doing or get somebody to check and asset before purchasing blindly.


Pros of Digital Asset Investing


Before we dive deeper into this article, I wanted to say this there isn't going to be a sales pitch just a helpful resource I wish I had to focus on a goal. If you find the article controversial or don't agree, make sure you leave a comment after reading.


The Two Best Digital Assets


Examples of top digital assets

Affiliate sites -

Wirecutter

NerdWaller

Skyscanner

This is why I'm broke

Best Boxed Mattress


Affiliate sites as you may have guessed now are just websites that don't sell their own products only refer people to sites that do and get a commission for it. Most people build sites like Wirecutter, but I wanted to throw in a curveball like that Skyscanner to get you thinking.


I haven't listed any rank and rent style websites. After all, they aren't as common to find because they don't refer products for people. What a lead generation site looks like a regular business in a location say electrician in a manchester, and they rank the website on the first page of Google then rent it out to an electrical company who wants leads.


As you can imagine, it takes a bit of work and knowledge of SEO, but it's a great asset because of the value it provides for both parties.


Where to Buy Online Businesses

There are a few places online you can buy digital assets the main ones being:

Steps to Building Digital Assets

Here are the steps to building out digital assets:

  1. Go and buy an aged domain
  2. Set Up social profiles (Not a must, but it helps build a brand about your business. So I do 80% of the time. All the time.)
  3. Start keyword research on Semrush to map out your content plan quickly
  4. Use Semrush to help write content that's SEO optimised
  5. Upload the quality content and PROMOTE
  6. Build high-quality, relevant links
  7. Monitor your site and run audits Semrush Audit
  8. Rinse and repeat keep building content and links

When you get to 5k a month, start another site sticking to the same layout and your new knowledge you have achieved along the way.

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